⟩⟩⟩ Planned Parenthood of Southwest Ohio - Gladiator Campaign
Planned Parenthood needed design assets for their new “Gladiators” giving campaign. They were interested in attracting smaller donations from a younger audience, and were hopeful to create a memorable style for this entry-level membership so that it could be gifted to family and friends during the holidays. We Be Team created the custom helmet graphic, as well as various copy and slogans, and applied this content to a series of posters, postcards, business cards and enamel pins. We also staged a photoshoot specifically for the campaign posters.
“The helmet icon needed to complement Planned Parenthood’s existing logo while remaining simple and legible.”
